– About Us –

About Us

In times gone by, or at least since Adam Smith wrote The Wealth of Nations in 1776, businesses have, primarily, been motivated by the conventional bottom line, a singular objective of maximizing profits or shareholder wealth with no regard to the planet, people, and purpose.

Over the last fifty years, however, environmentalists and social justice advocates have pushed for a broader definition of the bottom line to include social and environmental impacts as well. This triple bottom line is commonly called the three P’s: People, Planet and Profit.

We believe in a fourth bottom line as well: Purpose. We call this 4x Impact™. Consequently, we help good organizations, across the private, public, and social sectors, become great organizations through our distinctive and holistic framework that focuses on profits, the planet, people, and purpose.

Our 4x Impact™ framework has helped many organizations significantly improve their financial results while at the same time allowing communities and people to flourish financially, emotionally, spiritually, and physically.